Collaborating across the spectrum
I am an adept at thinking outside the box and finding original solutions. I enjoy tackling a wide range of topics based on imagination, critical thinking skills and lateral thinking.
User Experience Design
Using a user-centered design approach, we ensure that digital products are designed and optimized to meet the needs, expectations, and preferences of the target users. I working closely with clients to understand business goals, target audience, and project requirements.
- Product Audit
- UX Strategy and Consulting
- User Research
- Information Architecture
- Usability Testing
- User flows wireframing
Interface Design
Creating interfaces that make the user’s interaction as simple, pleasant and efficient as possible, in terms of accomplishing user goals.
- High fidelity user flows
- Visual Design
- Interaction Design
- Design System set up
- Accessibility and Inclusive Design
- High fidelity User flows
- Responsive and Adaptive Design
- Prototiping
Digital Graphic Design
Shaping how brands and companies communicate visually, evoke emotions, and enhance the overall user experience in the digital space. Ensuring that content is not only visually appealing but also user-friendly, effective in conveying messages, and consistent with the brand’s identity.
- Website and Landing page design
- Branding and identity design
- Creating visual assets
- Digital advertising design
- Presentation slides template design
Print Graphic Design
Creating tangible, physical products where precision in layout, typography, color, and material choices is crucial for a successful final outcome.
- Logo Design
- Packaging
- Posters and Flyers
- Stationery
- Business Cards
- Brochures and Catalogs
- Illustrations
- Murals
Where to start?
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✔ A project always starts with an initial contact ( Ideally I prefer by email ㋡ ), followed by a video call or meeting where the customer explains the project and its objectives, so that I can assess the scope for collaboration.
✔ Following this, we proceed to draw up the quotation, and once this has been signed, we set the design machine in motion. See below two examples of how I run a design project:
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What is the typical UX/UI project workflow like?
This is just a basic plan for a product redesign. If you’re interested in another type of project, such as creating a digital product from scratch, or another type of support, contact me and I’ll be happy to explain all the phases involved.
1.Kick Off & audit
The Kick-Off phase sets the foundation for a successful product design project. It’s a critical alignment moment where stakeholders, goals, and expectations are brought together. Clear project brief, a roadmap that will guide the next stages.
The Audit is an evaluation of a digital product to identify usability issues and areas for improvement.
2.Concept
The Concept Phase is where the visual direction and core design principles of the product take shape. This phase focuses on exploring and defining the creative vision that will guide the entire UI. By the end of this phase, the team has a clearly validated visual direction — the north star that informs the design system, UI components, and interaction patterns in the next stages of the project.
3.1 Design sprints
Here is where ideas move into action. With the visual direction defined, this phase focuses on iterative design, prototyping, and validation — translating user stories, strategy and concept into real, testable product experiences. Designing low- to high-fidelity screens in Figma, focusing on usability, structure, and interaction based on user goals and technical feasibility.
3.2 Design system
In parallel, we gradually build or refining the design system components as they are used in real screens, ensuring consistency and scalability. A cohesive, scalable, and reusable set of design components that support consistency, efficiency, and collaboration across the product ecosystem. The result is a robust, living design system that empowers teams to move faster and scale the product.
4.Testing
The Testing & Iterations Phase is where real user feedback meets design — a critical step to ensure the product is not just beautiful, but also usable, intuitive, and effective. This phase is all about validating design decisions, identifying friction points, and refining the experience based on evidence. This phase is often cyclical and ongoing, allowing the team to continuously improve and adapt the product based on evolving user needs and performance metrics.
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And for a Rebranding project e.g.?
1.Discovery
In the Discovery phase we gather insights about the business, audience, competitors, and goals.
2.Exploration
Here we will clarify brand positioning, values, tone of voice and overall direction to guide all creative decisions.
We will then create moodboards and initial visual concepts to explore possible directions and align with a creative vision.
3. Design Development
Here come the big work: design or update the logo, color palette, typography, and other core brand elements based on the approved concept. Explore other formats in which the brand can be applied to give it more strength.
3. Delivery
Refine designs, create brand guidelines, and deliver all assets ready for use across digital and print channels.
My main Design Toolbox
IJGDESIGN 