2024 – 2025
UX Audit / UX & UI Design / Design System
FLEXECHARGE
Designing for growth: UX-driven transformation of a SaaS platform
Full UX/UI redesign of Flexecharge’s Smart Energy Platform: user autonomy, new features, and a scalable design system.
2025
Branding / Web Design / Interior Design
SCM BADIA
Branding wellbeing: a holistic rebrand for a growing physio studio
Complete brand design and visual communication for a physiotherapy practice relaunch: identity, web, interior, and print assets.
2025
Graphic design / Ads / Web design / Stationary
FLEXECHARGE
Boosting brand visibility: visual & marketing design
Marketing design support for Flexecharge: website visuals, event materials, social media ads, and branded presentation templates.
2022
UX Audit / UX & UI Design / Design System
within VMLY&R, for Bank Muscat
From friction to autonomy: redefining the banking experience
UX and UI revamp of the Banking App and Online Platform: from a more user-centric approach to a scalable product.
2023
Metaverse space design / Graphic Design
for VMLY&R & Bayer Club
Immersive brand experience: Metaverse event design
Metaverse event space design for Bayer Club’s drug launch: immersive, branded, and interactive.
2021
UX & UI Design / Design System
within VMLY&R, for Riad Bank
One platform, all features: merging two financial apps into one unified experience
Merged two trading apps into one for Riyad Bank — with a redesigned UI and optimized UX for complex financial features.
2022
Design System
within VMLY&R for Deutsche bank
Unifying global design: a centralized design system strategy
Design system strategy and prototype for Deutsche Bank — unifying global UI/UX across diverse national platforms.
IJGDESIGN 